Viral made by Victor Zwiers, Jonne Seijdel, Alvin Groen and Duco Volker for Moving Image classes during there second year at Interactive/Media/Design.

type	viral
length	30 seconds, one shot
date	Sep. 08 - Jan. 09

During our second semester of Moving Image we had to make a commercial for any company we would like. Together with 3 classmates we thought it was interesting to come up with a viral for research on cancer targeted on the group that nearly donates, youngsters.

Our idea was to reach youngsters by showing people from there age on a party and then let something happen in an environment they're known with. We then came up with a visual form of cancer to scare people a bit and than hopefully let them think about it. It can happen to anyone and at any place.

For the growing veins effect I collected several reference images and then made a dozen trial versions with different experiments of shapes, animations, colors and ways of motion tracking. Eventually the final shot contained too much noise to make use of motion tracking so I decided to track everything by hand. Effect and tracking were done with Adobe After Effects.

The map itself was made with the Fractal Noise effect, I then pre-composed it to make the tracking easier and then pre-composed it another time to add the different layers of effects to the complete tracked map.

credits

director	Victor Zwiers
assistant directors	Alvin Groen
	Jonne Seijdel
writers	Alvin Groen
	Duco Volker
	Jonne Seijdel
	Victor Zwiers
camera operator	Jonne Seijdel
music	DJ Egbert
sound recording	Reinier Verhard
sound design	Jonne Seijdel
	Victor Zwiers
set visuals	Duco Volker
visual effects	Alvin Groen
photography	Maurice Mikkers
catering	David Scheper
advisor	Hiba Vink
casting	Alvin Groen
	Duco Volker
	Jonne Seijdel
	Victor Zwiers
cast	Anne Grootveld
	Dennis van der Broeck
	Eric Schakel
	Hawbir Hassen
	Jasper Opstelten
	Lucia Barreto
	Nahani Borking
	Roosmarijn Knijnenburg
	Sabrina Vernooy
	Suzanne Wareman