
Viral made by Victor Zwiers, Jonne Seijdel, Alvin Groen and Duco Volker for Moving Image classes during there second year at Interactive/Media/Design.
type | viral |
length | 30 seconds, one shot |
date | Sep. 08 - Jan. 09 |
During our second semester of Moving Image we had to make a commercial for any company we would like. Together with 3 classmates we thought it was interesting to come up with a viral for research on cancer targeted on the group that nearly donates, youngsters.
Our idea was to reach youngsters by showing people from there age on a party and then let something happen in an environment they're known with.
We then came up with a visual form of cancer to scare people a bit and than hopefully let them think about it. It can happen to anyone and at any place.

For the growing veins effect I collected several reference images and then made a dozen trial versions with different experiments of shapes, animations, colors and ways of motion tracking. Eventually the final shot contained too much noise to make use of motion tracking so I decided to track everything by hand. Effect and tracking were done with Adobe After Effects.
The map itself was made with the Fractal Noise effect, I then pre-composed it to make the tracking easier and then pre-composed it another time to add the different layers of effects to the complete tracked map.

credits
director | Victor Zwiers |
assistant directors | Alvin Groen |
Jonne Seijdel | |
writers | Alvin Groen |
Duco Volker | |
Jonne Seijdel | |
Victor Zwiers | |
camera operator | Jonne Seijdel |
music | DJ Egbert |
sound recording | Reinier Verhard |
sound design | Jonne Seijdel |
Victor Zwiers | |
set visuals | Duco Volker |
visual effects | Alvin Groen |
photography | Maurice Mikkers |
catering | David Scheper |
advisor | Hiba Vink |
casting | Alvin Groen |
Duco Volker | |
Jonne Seijdel | |
Victor Zwiers | |
cast | Anne Grootveld |
Dennis van der Broeck | |
Eric Schakel | |
Hawbir Hassen | |
Jasper Opstelten | |
Lucia Barreto | |
Nahani Borking | |
Roosmarijn Knijnenburg | |
Sabrina Vernooy | |
Suzanne Wareman |