Frozen Emotion

Rise of the Guardians

YOUTUBE EXPERIENCE

DreamWorks Animation’s Rise of the Guardians explores the lesser known personas of some of the world’s most notable childhood legends including Santa Claus, the Easter Bunny, the Tooth Fairy, Sandman and the latest inductee, Jack Frost.

Jack personifies childhood joy and mischief. The Snowball fight video, with over 4 million views and counting, features Jack in perfect form kicking off a snowball fight with neighborhood kids and a few of North’s elves.

Those who follow the prompt to “Visit the North Pole” enter the world of North’s workshop. This custom YouTube channel lets users explore the extensive world of the Guardians through trailers, clips, drawing tutorials, behind-the-scenes footage and more.

client
studio
date
role

DreamWorks Animation
Ignition Interactive
November, 2012
Concept, Design, Motion, Sound

Custom Video

Together with DreamWorks Animation we came up with a custom build animation that would attract more people to the custom YouTube channel featuring Jack Frost in a snowball fight.

YouTube Takeover

As intro for the custom YouTube channel we've made a YouTube takeover where North welcomes you to his workshop with some of his pesky elves. After you've entered the YouTube channel random animations will pop up from time to time and each character specific video will trigger even more unique animations.

Experience it yourself at www.youtube.com/user/meettheguardians

Design

click image for hi-res version

Behind the Scenes

Sketches

Awards & Recognition

Featured at Behance.net - March 2, 2013

Credits

concept
art direction
production
design
motion
development
copywriting
sound
concept sketches

Nick Boes, Alvin Groen, Spencer Donald
Nick Boes
Jessica Amen
Alvin Groen
Alvin Groen
Matt Goshman, Matt Webster
Spencer Donald
Nick Boes, Alvin Groen
Jason Badower