HBO approached us to come up with a fun, low-barrier interactive activity for the release of True Blood: The Complete Fifth Season. We came up with an execution that would allow fans to take part in the Sanguinista movement by filling in missing "tracts" of the Book of Lilith — basically, fans were given tweet prompts in a mad-lib format. Once fans filled in their tweet and shared, winners would be picked and featured on the dynamically scrolling site, their quote turned into a one-of-a-kind piece of art. Winners also received a shoutout on a live, virtual signing event hosted by Stephen Moyer and Kristin Bauer Van Straten, along with a signed copy of the box set.
client agency date role
HBO Ignition Interactive May, 2013 Art Direction, Design, Motion
The website was a one-pager where as you scroll down the next section animates in with subtle parallax effects. If you kept scrolling down you went through all the selected custom made psalms together with the winners names and at the end have the option to buy the new season on DVD, Blu-Ray or as Digital Download. The website was also fully responsive down to different tablet and mobile sizes.
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May 20, 2013
creative direction art direction concept production design illustration motion 3D development copywriting
Chris Eyerman Nick Boes, Alvin Groen Chris Eyerman, Nina Kauffman Jessica Amen Alvin Groen Nick Boes Alvin Groen Joey Jones Ben Priddy Nina Kauffman, Rich Silverman